Luma

Project overview

Luma was developed as a complete redesign of PixelEdge’s subscription website. The main goal was to create a seamless browsing experience that encourages users to explore, subscribe, and engage with the content. The focus was on delivering a minimal yet powerful aesthetic that aligns with modern subscription-based businesses. Each element of the interface was designed to feel fresh, intuitive, and emotionally engaging, setting a strong first impression for new visitors.

Project process

We started by analyzing user data to understand drop-off points and engagement behavior. From there, our design direction evolved around strong typography, soft gradients, and an adaptive grid system. Interactive components were tested to ensure smooth animations without compromising site performance. By maintaining close collaboration with PixelEdge’s marketing team, we created a design language that supported both usability and visual storytelling.

Final result

The final Luma experience transformed PixelEdge’s online presence into a subscription hub that feels dynamic yet effortless. Page load speed improved dramatically, and conversion rates increased due to a more intuitive user journey. The website now acts as both a functional tool and a reflection of the brand’s clean, confident identity.