Metro

Project overview

Metro was designed to redefine how subscription-based platforms analyze and understand their audience. The goal was to create a visually engaging dashboard that simplifies complex data into intuitive insights. We aimed for a balance between minimalism and functionality, ensuring that every element contributes to clarity and usability. The design direction followed a modern visual language, emphasizing whitespace, smooth typography, and adaptive layouts to suit various screen sizes.

Project process

The process began with deep research into Nova Labs’ user behavior, identifying where their previous analytics tools caused friction. We created detailed wireframes, user journeys, and interactive prototypes to ensure seamless flow and accessibility. The color palette was chosen to reflect sophistication while maintaining high readability. Throughout the design process, we collaborated closely with the client to refine the hierarchy of data visualization, ensuring the platform remained simple yet powerful.

Final result

The finished Metro dashboard transformed how Nova Labs’ teams interact with their data. It offered faster access to performance reports, retention metrics, and conversion trends through a clean, modular interface. The system was optimized for responsiveness, delivering a smooth experience across devices. The client noted a significant improvement in decision-making efficiency and overall satisfaction from internal teams who now rely on Metro for real-time insights.