Voro

Project overview

Voro was initiated to reposition BrightCore as a forward-thinking subscription brand. The previous identity lacked cohesion and emotional impact, so our objective was to create a strong, flexible brand system that conveys innovation and trust. Through refined typography, minimal icons, and bold accent colors, we built a design identity that connects clarity with personality.

Project process

Our process began with research into BrightCore’s competitors and target audience perceptions. We created several mood boards and conducted visual direction workshops to establish the brand tone. After multiple iterations, we refined the core visual identity into a unified system that included logo marks, color frameworks, and design patterns. The final assets were then tested across web and print applications to ensure versatility and consistency.

Final result

Voro became a turning point for BrightCore’s image. The new branding allowed the company to stand out with a sense of energy and modern appeal. Clients and users responded positively to the clean design and improved communication clarity, helping BrightCore secure new partnerships and higher user trust levels across its platforms.